• CAPABILITIES

    Less ego, more ergo.

FIRST, WE PUT THE RIGHT
TEAM TOGETHER.

CEOs and their senior leadership teams typically commission projects with us and stay closely involved all along the way. Good strategy requires focus, sacrifice, and commitment that can only come from decision makers, whoever they are.

THEN, WE FOCUS ON THE WORK THAT MATTERS MOST.

We would sooner help our clients up a short, steep, summit than take them on an endless analytic journey across a huge valley. Projects with us are intense, difficult, and unforgettable. But, we will stay engaged to advise on implementation and performance to the degree desired.

WE ALWAYS WORK WITH WHAT
YOU ALREADY HAVE.

We make use of all existing research and data before seeking to create more. We often reveal what is already there – a pure, focused idea that exists in a 250-year-old brand, or an entrepreneur’s unrealized vision. Permanent, unlikely to be easily improved upon.

WE ALWAYS STRIVE FOR
PERMANENCE.

Pursuing outsized growth requires constant change and adaptation. Yet, without durable strategy with which to pursue growth, chaos ensues. We help you create the constants for the business, because there are already enough variables. Your unique story: the gem-like constant that gives beauty to what varies.

  • FIRST-ORDER STRATEGY

    Market assessment

    Business models and plans

    Operations & infrastructure design

    New product development

    Innovation

  • BRAND CREATION

    Corporate mission, vision, purpose & values

    Positioning

    Naming

    Competitive Audits & strategic insights

    Visual identity design

    Brand expression

    Brand Guidelines

  • GO-TO-MARKET & IMPLEMENTATION

    Commercialization & marketing

    Acquisition & exit strategies

    Insights

    Creating & developing new businesses

    Portfolio optimization

    Repositioning and relaunches

    Communications & key messaging

Brand we’ve worked with