SNS Nails

In 2020 SNS retained Lapidarius to help the company transform itself into its next logical evolution: Consumer & Pro Powerhouse

For over thirty years, Signature Nail Systems (SNS) has led and continues to innovation in the nail industry and built a large and successful and business, one salon at a time. In 2019 and 2020, Covid crippled the salon industry. SNS responded in two key ways — making a stronger and stronger commitment to helping the salons survive, and starting the initiative to make SNS both a professional, B2B leader, and a consumer brand.

This began by conducting research with Salons and Pros on which to base first-order, fundamental strategy. This included team design, financing, corporate structure, product innovation, web development, and full-stack marketing activation.

As of 2021 SNS is a company transformed.