Loud Lemon

In 2019, we joined our amazing partners at Eleven in NYC to help a visionary team of brand builders make a true innovation to the beverage industry.
Loud Lemon is a spiked sparkling lemonade in 6 amazing flavors. Naturally flavored, each formula is no less than 5% lemon juice and totally delicious. The brand is about positivity, inclusivity, joy and music. Live out Loud!

Loud Lemon came to Lapidarius early on for marketing and strategic support.  We began by defining the brand positioning, values, and go-to-market plans, including the strategic elements of package design, and input on the formulation of the products. Acting as chief marketing and strategy officers since launch, we’ve conducted consumer research, crafted investor presentations, directed photo and video shoots and helped identify and select a social and digital agency partner. Despite launching during Covid-19 the brand has enjoyed early success, with significant growth in both the online following and national footprint of the brand.