Algenist

Transformation from Newcomer to Power Brand

Algenist arrived on the scene as a beauty outsider. Developed as part of biotechnology company in Silicon Valley, they brought a startup mentality to the science of anti-aging, developing a patented, microalgae-derived active ingredient. Their passion was rewarded by retailers, editors and consumers alike.
In 2016 after being acquired by a private equity group, Algenist needed a brand refresh to firmly establish their unique, valuable position in the marketplace, enhance their emotional connection with customers and consumers, and set the stage for the next chapter of growth.
We created the simple, emotionally irresistible brand story for employees, partners, influencers and consumers. Aligning all stakeholders around a pure story enabled the team to activate more effectively and make better decisions. Finally, we brought the story to life visually in the form of a brand playbook to ensure and drive growth.